Influencer Marketing Manager

Job Description

📍 Location: Ahmedabad
💼 Industry: E-commerce / D2C / Lifestyle / Retail
🕘 Job Type: Full-time | Work from Office
💰 Salary: 10% to 40% hike on current salary (based on interview and experience)

🎯 Job Summary:

We are looking for a smart and enthusiastic Influencer Marketing Manager to build and execute scalable influencer campaigns that drive brand awareness, trust, and conversions. The ideal candidate should be well-connected, trend-aware, and data-driven with a passion for storytelling and partnerships.

📌 Key Responsibilities:

• Design and execute influencer marketing strategies across Instagram, YouTube, and other relevant platforms.

• Identify, shortlist, and onboard nano, micro, and macro influencers aligned with the brand’s niche.

• Develop outreach plans, barter/collab proposals, and track communication with influencers.

• Negotiate deliverables, timelines, and payments (if any).

• Manage influencer briefs, product dispatches, and campaign coordination.

• Ensure influencer content aligns with brand guidelines and storytelling style.

• Track performance of each collaboration (reach, engagement, traffic, sales, etc.) and report ROI.

• Create long-term relationships with top-performing creators and brand advocates.

• Monitor competitor influencer activities and trending campaigns.

• Coordinate with internal teams (social, design, performance, product) to align messaging.

🧠 Key Requirements:

• 2–4 years of proven experience in influencer marketing or PR.

• Strong network of influencers and creators in the lifestyle, fashion, beauty, or eCom space.

• Hands-on experience with influencer platforms like Winkl, Qoruz, Upfluence, etc., is a plus.

• Excellent communication and negotiation skills.

• Creative mindset with an eye for aesthetics and digital content.

• Comfortable working in a fast-paced environment with tight deadlines.

🎓 Qualifications:

• Bachelor’s degree in Marketing, Communication, PR, or a related field.

• Certifications or courses in digital/influencer marketing are a bonus.

🌟 What We Offer:

• Vibrant and fast-growing work environment in a consumer-centric brand.

• Opportunity to build and scale influencer programs from the ground up.

• Creative freedom and leadership role.

• 10% to 40% hike based on your experience and interview performance.