Performance Marketer – Google

Job Description

📍 Location: Ahmedabad
💼 Industry: E-commerce – Amazon, Flipkart, Meesho, D2C Website
🕘 Job Type: Full-time | Work from Office
💰 Salary: 10% to 40% hike on current salary (based on interview and experience)

🎯 Job Summary:

We are looking for a Performance Marketer with expertise in Google Ads to join our eCommerce team. As a Performance Marketer – Google, you will manage and optimize our Google Ads campaigns across search, display, and shopping networks to drive measurable results in terms of traffic, leads, and conversions. This role demands a data-driven approach with a focus on ROI, as you will be responsible for planning, executing, and analyzing Google Ads campaigns.

📌 Key Responsibilities:

• Plan, execute, and optimize Google Ads campaigns (Search, Display, Shopping, Video) to drive traffic and sales across platforms like Google, YouTube, and Google Shopping.

• Monitor and adjust bids, budgets, and targeting parameters to maximize ROI.

• Conduct keyword research and create effective ad copy for different product categories.

• Perform A/B testing on ad creatives, landing pages, and bidding strategies to continuously improve campaign performance.

• Use Google Analytics and other tracking tools to measure the effectiveness of campaigns and make data-driven decisions.

• Provide performance reports on campaigns, highlighting key metrics such as CPC, CPA, CTR, and ROI.

• Stay updated on Google Ads updates and industry trends to continuously improve and adapt strategies.

• Collaborate with the Advertising/Growth Manager and Ecommerce Operations Manager to align campaigns with overall business goals.

• Optimize product listings for Google Shopping Ads and ensure alignment with Google’s policies.

• Manage and optimize remarketing campaigns to re-engage visitors who didn’t convert.

🧠 Key Requirements:

• 2+ years of experience in Google Ads (Search, Display, Shopping, YouTube).

• Proven experience managing Google Ads campaigns with a focus on eCommerce.

• Strong analytical skills with the ability to interpret data and take actionable insights.

• Proficiency in Google Ads Editor, Google Analytics, and other relevant tools (SEMrush, Ahrefs, etc.).

• Deep understanding of conversion tracking, CPC, CPM, and ROAS.

• Knowledge of landing page optimization for improving conversion rates.

• Ability to work with cross-functional teams and manage multiple campaigns simultaneously.

🎓 Qualifications:

• Graduate in Marketing, Business, Advertising, or a related field.

• Google Ads certification preferred but not mandatory.

🌟 What We Offer:

• Opportunity to work with a dynamic, data-driven eCommerce team.

• Continuous learning opportunities in digital marketing, Google Ads, and performance marketing.

• Salary: 10% to 40% hike based on current salary and experience.