Performance Marketer – Meta (Facebook & Instagram Ads)

Job Description

📍 Location: Ahmedabad
💼 Industry: E-commerce – Amazon, Flipkart, Meesho, D2C Website
🕘 Job Type: Full-time | Work from Office
💰 Salary: 10% to 40% hike on current salary (based on interview and experience)

🎯 Job Summary:

We are looking for a Performance Marketer – Meta to join our eCommerce team. As a Performance Marketer, you will be responsible for managing and optimizing paid advertising campaigns on Facebook and Instagram to drive traffic, engagement, and conversions. The role requires a data-driven approach to deliver results and maximize ROI for our eCommerce products.

📌 Key Responsibilities:

• Create and manage paid campaigns on Facebook and Instagram, including feed ads, story ads, carousel ads, and video ads.

• Plan and execute performance marketing strategies focused on lead generation, website traffic, and conversions.

• Optimize campaigns based on key performance indicators (KPIs) such as CPC, CPA, CTR, and ROAS.

• Conduct A/B testing of ad creatives, copy, and targeting to improve performance and drive higher conversions.

• Analyze data from Meta Ads Manager and Google Analytics to evaluate campaign effectiveness and implement improvements.

• Develop targeted audiences using segmentation techniques to ensure ads reach the most relevant potential customers.

• Collaborate with the Advt/Growth Manager to align ad strategies with broader business and marketing goals.

• Retargeting: Optimize campaigns to re-engage previous website visitors and increase conversions.

• Stay up to date on the latest Meta advertising trends, tools, and best practices.

• Work with creative teams to ensure ads and content are aligned with brand guidelines and audience expectations.

🧠 Key Requirements:

• 2+ years of experience in Meta Ads (Facebook & Instagram) for eCommerce brands or similar industries.

• Strong understanding of Facebook Ads Manager, Instagram Ads, and Meta Business Suite.

• Proven ability to drive eCommerce sales and lead generation through paid social ads.

• Experience with A/B testing, audience segmentation, and remarketing strategies.

• Strong analytical skills, with the ability to measure and optimize campaigns effectively.

• Ability to work in a fast-paced environment and manage multiple campaigns simultaneously.

• Knowledge of conversion tracking, pixel implementation, and retargeting strategies.

• Ability to work collaboratively with creative and operations teams to create effective ad campaigns.

🎓 Qualifications:

• Graduate in Marketing, Business, Advertising, or a related field.

• Facebook/Meta Ads certification is a plus, but not mandatory.

🌟 What We Offer:

• Opportunity to work with a dynamic, performance-driven eCommerce team.

• Exposure to various digital marketing channels and performance optimization techniques.

• Salary: 10% to 40% hike based on current salary and experience.