PPC Executive – Marketplace Ads

Job Description

📍 Location: Ahmedabad
💼 Industry: E-commerce – Amazon, Flipkart, Meesho, D2C Website
🕘 Job Type: Full-time | Work from Office
💰 Salary: 10% to 40% hike on current salary (based on interview and experience)

🎯 Job Summary:

We are looking for a PPC Executive to join our eCommerce team, focusing on Marketplace Ads (Amazon, Flipkart, Meesho, etc.). As a PPC Executive – Marketplace Ads, you will be responsible for managing and optimizing pay-per-click (PPC) campaigns across various marketplace platforms to drive sales and enhance product visibility. The ideal candidate will be a data-driven marketer with a deep understanding of PPC strategies on eCommerce platforms.

📌 Key Responsibilities:

• Create, manage, and optimize PPC campaigns on leading eCommerce marketplaces such as Amazon, Flipkart, and Meesho to drive sales and increase product visibility.

• Conduct keyword research and develop targeted campaigns based on customer intent and product categories.

• Monitor daily PPC campaigns for bid adjustments, keyword performance, and overall account health.

• Analyze PPC data (CPC, ACoS, CTR, ROAS) and generate actionable insights to improve campaign performance and profitability.

• Manage product listing ads, sponsored product ads, headline search ads, and video ads to maximize ROI.

• Work closely with the eCommerce Operations Manager to ensure that product listings are optimized for PPC performance (e.g., keywords, images, and descriptions).

• Perform A/B testing on ad creatives, targeting, and bidding strategies to continuously improve ad performance.

• Optimize the advertising budget across marketplaces to ensure maximum efficiency and return on investment.

• Provide regular performance reports to the team and management, highlighting key metrics and improvements.

• Stay updated with the latest PPC trends, tools, and platform updates to maintain competitive ad strategies.

🧠 Key Requirements:

• 1-2 years of experience in PPC management on eCommerce platforms like Amazon, Flipkart, Meesho, etc.

• Strong understanding of PPC advertising strategies and tools on marketplace platforms.

• Ability to work with Amazon Ads, Flipkart Ads, Meesho Ads, and similar marketplace advertising tools.

• Proficient in keyword research, bidding strategies, and ad optimization for marketplace platforms.

• Analytical mindset with experience in interpreting PPC data and making data-driven decisions.

• Knowledge of Amazon Seller Central, Flipkart Seller Hub, or similar marketplace seller dashboards.

• Strong communication skills and the ability to work collaboratively with cross-functional teams.

• Ability to manage PPC budgets effectively and optimize for cost-efficiency.

🎓 Qualifications:

• Graduate in Marketing, Business, or related field.

• Experience in eCommerce advertising (PPC on Amazon, Flipkart, Meesho, etc.) preferred.

• Certifications in Google Ads or Amazon Ads will be an advantage.

🌟 What We Offer:

• Opportunity to work with a dynamic eCommerce team and enhance marketplace ad strategies.

• Exposure to diverse marketplace advertising tools and growth opportunities.

• Salary hike of 10% to 40% based on current salary and interview performance.